Classic Airlines Case Study Example | Topics and Well Written Essays - 2500 words

Classic Airlines - Case Study Example These decreases have been accompanied by rising operational costs that have forced the company to find ways to cut costs by 15 percent over the next 18 months. These cost cutting measures are necessary in order for them to remain financially sound. While cutting costs the company must also find a way to attract new customers, produce a higher level of satisfaction for their current flyers, as well as bring their once loyal customers back as frequent flyers with their airline. In the wake of financial crisis any marketing efforts cannot involve airfare price reductions; therefore the company is challenged with finding ways to improve the perceived value of flying with them. The organization's focus must be centered on the needs and wants of their consumer while being conscious of costs. While there are many issues facing Classic Airlines, the most relevant to this analysis are contained in the communication threads of emails and meeting excerpts. Of these, there were three primary indicators or events that prompted the issues listed in Table 1. First, the relational dynamic among the members of the management team is unhealthy. The fact that the individuals do not necessarily agree on the processes that will best contribute to the overall success of Classic Airlines is not the issue. The problem lies in the way management is polarizing into an "us vs. them" mentality. As can be seen from the informal meetings and emails, the CEO and CFO have a general lack of respect for the value of marketing to enhance shareholder value, and view it as a necessary expense of operations. Further, the CEO's reference to "Boyle and friends" suggests a suspiciousness of motive. The CFO's personal comments about Mr. Boyle demonstrate an outright hostility. Management of a company that is having profitability issues must resist the tendency to polarize. In fact, the CEO and CFO are presenting a classical example of "push down" responsibility, where "because they are often unfamiliar with entangling details, top management tends to expect succe ssful results without complications." (Pulhamus, 1991, 86) The marketing team, in a similar fashion, is closing ranks and taking an adversarial view of the CEO and CFO. This dynamic must be adjusted to bring balance and respect in the communication of conflicting ideas. Secondly, the CEO and CFO are focused on a singular model to attain profitability, i.e., cost leadership in the market and operational efficiencies. While cost management is a valid tool, it is not exclusive. The CEO views marketing primarily as an operational expense and not a component of the business model that will add value to the company. The CFO is so focused on the fuel hedging tactic that she has taken a defensive position around it to protect it from encroachment; this territorial view of a single method precludes the introduction of new, and more effective, methods of containing costs and increasing profitability. Finally, the CEO has specifically stated that the company does not need an alliance. Even a cursory glance at industry

Spiritual Assessment Essay Example | Topics and Well Written Essays - 1000 words

Spiritual Assessment - Essay Example From this report it is clearc that a man's whole being is mostly moulded by spirituality and religion. These signs of well being can be seen by the clothes and accessories that a person wears, ones spiritual practices and rituals, participation in religious community and beliefs and philosophy in life. Some religious practices can even be seen on how a person grow and style their hair. Spirituality speaks of ones personal growth and awareness. It is a recognition of something outside of one’s self that cannot be defined. It is a personal quest for seeking the meaning of life.This study highlights that religion on the other hand, is a dogma and the existence of a higher power. It is the belief of sacredness, moral codes and values being supported and practised by an organization. Even though spirituality and religion are different, it can or can’t be interrelated. Religion can be practised with spirituality. Spirituality can be practised without being so religious. Spiri tuality and religion can be addressed in different ways. In the nurses and doctors point of view, the idea of the role of spirituality in a patient’s life will help them understand the patient’s response to an illness. In an article by Cancer.gov a spiritual assessment may help the doctor understand if a patient will use religious or spiritual beliefs to cope with the cancer diagnosis and treatment.  In a world where many different religions exist, it is important that a nurse should know the patients spiritual beliefs before conducting spiritual assessment to the patient.... There are many different kinds of medical treatment beliefs applicable to different kinds of religion. Mary Ellen Zator Estes (2002) had differentiated the medical treatments applicable for different religions. In Judaism, medicines and physician were held in high esteem. Patients also seek care for oneself through prayers and proper visitation. For an Islam patient, medical care is encouraged; however, female bodies should remain covered during treatment. Roman Catholic patients are encouraged to seek medical care and once confined in the hospital, visitation, anointing of the sick and prayer is practised. Same with Roman Catholic, Protestant patients also seek medical attention and anointing of the sick as well as prayers are being practised. Jehovah's Witness patients seek medical care when they are ill, however, during operations or when blood is needed, ingestion of blood nor any other blood products are prohibited. Upon knowing these beliefs, spirituality and nursing processes can now be applied. It is important that spiritual assessment be applied in nursing and giving care for a patient. SPIRITUAL ASSESSMENT George Fitchette (no date) described spiritual assessment as the process of discerning the spiritual needs and resources of the person with whom nurses are working with. Unlike diagnostic models in some medical fields, the assessment model in spiritual care should not simply focus on problems, but also includes the resources that people brings to help them cope with those problems. In short, it is gathering of information with regards to the patient's spiritual status. Spiritual assessment is important for it gives a comprehensive assessment of a patient's spiritual needs. With